This can make your website look spammy to search engines and users. Because we’re SEO fans (true fanatics, yeah? 😅), we’ve kept it as our North Star since our early days of publishing. You’ll find below how much our organic traffic has evolved and grown. And by organic, we mean only traffic generated from search engines (excluding social media, paid advertising, etc.).

• Think about the words that a user might search for to find a piece of your content.
• Implementing these on-page optimization best practices can improve your website’s search engine visibility and provide a better user experience.
• But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you.
• To make this happen you need to know how to build the website around what your potential clients need.
• Instead of just making what you think people are looking for, your plan will ensure you create content people search for.

They’ve done a great job of identifying what people might be searching for when they are feeling uncomfortable or distressed about something in their personal lives. And when people land on their articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth.

Google RankBrain wants SEO Anomaly to see that lots of people are clicking on your site in the search results. “We are very happy with “Techmagnate’s performance in the past year. 2021’s projections look promising even with COVID’s devastating impact on the hospitality industry. The team is always helpful and proactive when it comes to new plans or taking on new challenges. As one of only 60 Google Premier Partners in India, we are amongst the best of the best when it comes to generating leads and driving sales via ppc services. Technical SEO refers to optimizations that help crawlers crawl and index web pages more efficiently.

Influence how your site looks in Google Search

Because your navigation is at the top of the page, Google sees those links first. Let’s say you have two links pointing to a page on your site… and both of those links are on the same page. You’ll usually come away with fistfuls of keyword and topic ideas from a single Wikipedia entry.

Selecting Ideal Keywords

Featured snippets take up more space than the traditional blue link and description. This can positively affect the number of clicks your page gets, so earning featured snippets is a great way to drive more traffic to your WordPress website. You should then check to make sure that the Show Categories in search results option is enabled. Posts you’ve marked as Cornerstone Content that hasn’t been edited in the last six months will appear under a Stale Cornerstone Content link in your Posts list. You may want to add your target country to the filters at the top, particularly if you have your content translated into other languages. It’s also a matter of correctly “setting the scene” for your readers right from the start and improving your bounce rate by delivering the content they were expecting to see.

After they’re no longer trending, these posts’ rankings tend to fluctuate and eventually settle down to where they’re going to rank more long term. You can use a free tool like Namechk to see which names are available across all social media networks. As a side note, check out this guide if you still need a little help coming up with a name for your blog. If you Google “Kinsta,” you can see that our Twitter, Instagram, and Youtube profiles all rank on the first page. If you’re very active on Twitter, you may also qualify for a special search result featuring your 3 most recent Tweets, as seen in the Kinsta brand SERP. Using social media profiles can be an instant win for your brand and require minimal effort.

High-quality content is accurate, helpful, trustworthy, relevant, and user-friendly, which is exactly the type of content Google wants to reward. When choosing keywords for your site (or a specific page), focus on relevance first. As we look forward to the future, local SEO will continue to evolve, with new technologies and trends shaping how businesses connect with their communities. Staying informed and adaptable will be key for local businesses aiming to thrive in an ever-changing digital landscape.