If your website isn’t mobile-friendly, you’re missing out on a significant opportunity to rank higher and engage users. Note – while product schema is an important optimization for this ranking factor, we’ve categorized it under a separate ranking factor, structured data. Between these two databases, Google Shopping Graph deserves the most attention.

Core Web Vitals have emerged as a pivotal set of metrics for evaluating a website’s overall user experience, directly influencing its SEO ranking. These vitals measure the speed, SEO Anomaly responsiveness, and visual stability of a page, providing a quantifiable gauge of the user experience. The concept of helpful content has taken center stage in SEO, emphasizing the creation of content that genuinely meets the needs and solves the problems of your audience.

Improve Website Speed

• Use data visualization tools like Google Data Studio, Tableau, or Looker to build interactive dashboards highlighting key metrics, trends, and insights.
• The researchers found that 19% of YouTube channels have more than one video ranking in the top three positions for the exact keywords.
• With the implementation of mobile-first indexing by Google, the mobile version of your website is now the benchmark for indexing and ranking.
• I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website.
• The algorithm includes many data points to measure the final score but all of the metrics are about the external links pointing to your website and their quality.

While Google uses hundreds of ranking signals, not all carry the same weight. The focus is on expertise, trustworthiness, user experience, and content quality. The website ranking factors primarily focused on content relevance and quality, user experience, link profiles, mobile-friendliness, and technical SEO parameters. However, search engines continually update their algorithms to provide users with the best search results and keep pace with technological and behavioral changes. By understanding and catering to the search intent of your target keywords, you align your content with the needs and expectations of your audience. Remember, the goal of SEO is not just to drive traffic but to drive the right kind of organic search traffic by providing value that matches the users’ search intent.

Backlink Profile

So it’s not so much that suddenly your page ranks higher because you have those keywords there. But suddenly it’s more well Google understands my content a little bit better and therefore it can send users who are explicitly looking for my content a little bit more towards my page. Mueller begins his answer by rebutting the rote and outdated SEO practice of mechanically adding keywords to the headings in the belief that heading tags are still a ranking factor. He says that the headings are overrated and implies that some overthink headings more than is necessary. A local business’s listing on a high-quality directory can often show in top search results – which is a huge bonus! These are the SERP results when the keywords “restaurants in Tulsa” are searched for on Google.

In truth, there are thousands of articles, guides, and tutorials published about SEO every year. Most of these guides are either very introductory or broad, or go to the opposite end of the spectrum and cover a very specific topic. The majority of real businesses have physical brick & mortar premises. I have used positive social velocity to bring Penguin penalised sites back to the #1 spot.

Implementing schema can improve how your content is displayed in search results, potentially leading to enhanced visibility, like rich snippets. Optimize your content based on search intent rather than just keywords. Analyze whether a query is transactional, informational, or navigational, and tailor your content structure accordingly for better rankings and higher engagement.