I was an in-house (and first-time) content manager, and Russell was the director of our SEO agency partner. Russell helped me swim rather than sink as I got to SEO Anomaly grips with SEO and team delegation. Further, I always admired the way she approached the agency-client working relationship. “Active listening and responses from the agency are an indicator that they’re offering tailored SEO strategy and solutions rather than out-the-box tactics,” Ashbridge says. “Your SEO agency must be tuned in to your business and marketing objectives.

What is the difference between on-page SEO and technical SEO?

Understanding how search engines work and staying attuned to the factors influencing their processes can help you adapt your SEO strategy as search algorithms evolve. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Yext is an AI SEO tool designed for businesses with multiple locations. It helps those businesses perform local SEO across their different locations, and it’s particularly good for voice search optimization.

INCLUDED IN ALL PLANS:

• That means that it’s worth my time to get this post to Google’s first page.
• Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic.
• Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools.
• The free version shows you the top 100 backlinks with details like the domain rating.
• Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools.

White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,51 although the two are not identical. Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. Researching keywords and competitors can help inform your SEO strategy so you know exactly how to proceed with your content and advertising.

Page elements like title tags, image alt text, or schema markup can help Google better understand your content. And over the years, it has developed guidelines and ranking factors to test pages for signs of quality. So, in a nutshell, when you search, search engines look through all the pages in the index for relevant results. They then rank them using a computer program called an algorithm to put the best results at the top and display a search engine result page (SERP) to the user.

Create workbooks using CSV exports with a table of contents and enabled hyperlinks using this simple Excel Sheet Consolidator tool. Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension. With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are.